Photo of Veronica Valle-Jefferson
"A user interface is like a joke. If you have to explain it, it's not that good."
-- Martin LeBlanc, CEO of IconFinder.

Veronica Jefferson is a seasoned creative professional with a diverse skill set that includes UI/UX design. Her passion for all things creative is evident in her ability to establish visual and emotional connections between consumers and brands. With a fierce intuition, she has worked with powerhouse brands such as Pei Wei, Disney, P&G, Blue Cross Blue Shield, and SC Johnson, bringing their visions to life through interactive and brand design.

Veronica has extensive experience in UI/UX design, ranging from designing engaging app interfaces to leading the design of national ad campaigns. She understands the importance of user-centered design and strives to create seamless and intuitive experiences for users. Her expertise in UI/UX design complements her strong visual and branding skills, resulting in cohesive and effective design solutions.

With a passion for creating meaningful connections between consumers and brands, Veronica excels in user-centered design and UX/UI design. She understands the importance of user experiences and strives to create seamless and intuitive designs that delight and engage users.

In addition to her professional work, Veronica is happily married, a dedicated mother of two, and actively involved in her community. She is a strong advocate for diversity and inclusion in the design industry and actively mentors young professionals. In her free time, Veronica enjoys traveling, hiking, and exploring new restaurants with her family.