To begin the process, I conducted usability studies with a set group of users. These studies helped us discover the pain points that users were experiencing with the current site. We prompted users with a set of questions as they walked through the main objectives of the site, such as finding a nearby location, browsing the menu, and placing an order.
After the usability studies, I held discovery sessions with the team to discuss our findings and begin pinpointing the issues that needed to be addressed. We identified several key areas where users were struggling, including the difficulty in adding items to the cart, meal customizations, and learning about nutritional value.As a user experience designer, I was tasked with redesigning the website for Pei Wei, a popular fast-casual Asian restaurant chain. The goal of the redesign was to improve the user experience and make it easier for customers to order online.
To solve these user problems, we created an information architecture for the site and began wireframing our ideas. The wireframes allowed us to quickly iterate on different design solutions and get feedback from the team.
Once we had a solid wireframe in place, we headed into the design phase using agile sprints. This allowed us to quickly make design decisions and iterate on our ideas. We focused on creating a clean and modern design that was easy to navigate and visually appealing.
After several rounds of design iterations and user testing, we launched the new site. The results were overwhelmingly positive, with users praising the site's ease of use and improved functionality. Overall, the redesign helped Pei Wei increase online orders and improve the overall user experience on their website.
This exploration shows a walk-thru of the card functionality as well as the types of content that can be shown.
Menu Category Page with Responsive Documentation